The French flagship store celebrates the new open-air collection.
The international presentation of Poliform’s new Outdoor Collection continues through its worldwide retail network. It is now Poliform Lyon that is hosting the new proposal and celebrating it with a dedicated event, showcasing the novelties and creating a narrative that enhances the brand’s outdoor lifestyle.
The single-brand store, developed in collaboration with the historical partner Rbc, develops in a large space the Poliform home ideal in its plurality of environments and proposals, from the living to the sleeping area, passing through architectural solutions. The Outdoor Collection thus completes the living setting, in harmonious continuity with the indoor and in constant dialogue with the natural landscape, thanks to its organic design and careful selection of materials.
Two dedicated areas therefore welcome creations for open-air living by Jean-Marie Massaud, Emmanuel Gallina, Marcel Wanders and Soo Chan.
Jean-Marie Massaud’s Ketch collection recreates a corner for pleasant encounters and informal relaxation: inspired by the nautical world, the sofa, armchairs and coffee table in solid iroko wood evoke relaxing maritime atmospheres. Thus, the Soo Chan-designed Soori Day Lounge and the Mad Out armchairs, an outdoor reinterpretation of Marcel Wanders’ iconic Mad chairs, add further oases of comfort to the space. A double dining proposal features the sculptural Monolith table, in round and irregular oval versions, accompanied by the Magnolia chairs, both designed by Emmanuel Gallina.
The Crew vases, the Strata coffee table and the Kamir outdoor rug complement this warm, textured setting in a balanced combination of furniture and decoration.
