SALONE DEL MOBILE 2017
POLIFORM’S LATEST NEWS ON THE OCCASION OF THE MOST IMPORTANT TRADE FAIR IN THE DESIGN INDUSTRY.
343,602 visitors from 165 different countries: this is how the Salone del Mobile 2017 ended in Milan, confirming its position as the international benchmark and a virtuous model of an Italy that works. Poliform contributed to this success with its own booth, double in size compared to previous editions of the trade fair. The booth entailed an elegant and exclusive display marked by a strong architectural identity, where the colour palette and lush vegetation lightened the pace as one ambled through the space. Multiple new products were presented, as if in a novel, where the sequence of several chapters give rise to a smooth narrative whole, establishing a liaison with one another along multiple facets, marked by expressive harmony.