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Time, Light, Space

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Time, Light, Space

A journey into the Poliform universe that condenses years of innovation, challenges and encounters into the images of its products, taken by photographer Paolo Roversi.

From the book “Time, Light, Space” the photos come to life also inside Poliform showrooms worldwide: after Milan and Shanghai, the installation dedicated to the photos of Paolo Roversi will be showcased in the US. The first place will be Poliform New York showroom, located at 112 Madison Avenue where the exhibition will be open from Friday, September 24th until Saturday, October 2nd. Starting from October 29th until November 6th, the Poliform showroom in Miami located in the Design District will feature the same initiative, which will be then installed at the Poliform showroom in Los Angeles in December, from 10th until 18th.

They say it’s almost impossible to see oneself through another’s eyes. At Poliform – a furniture company founded in 1970 by Alberto Spinelli, Aldo Spinelli and Giovanni Anzani on the backbone of a small handicraft business – nobody is afraid of the impossible.After fifty years in the industry, Poliform – a company unique to Brianza, yet able to bring the unmatched quality and know-how of Italian design to the world – has thus decided to look at itself from the outside. Its chosen eyes are the lenses of a great photographer. Considered one of Italy’s most eminent artists, Paolo Roversi has authored pictures that have made the history of photography. While his daily bread is fashion – his camera has shot haute couture and legendary models – his distinctive signature has always been his extraordinary ability to capture the very soul of his subjects, whether animate or inanimate.

Distributed starting from today through the international Rizzoli New York book store network, the book Time, Light, Space is a picture story; a book that strikes a stunning balance between the objects and the eye of the beholder, showcasing years of creation, commitment, cooperation and encounters. And where the projects that make Poliform a touchstone for modern living are translated into the photographic language of a master of light.

Watch the inteview to Paolo Roversi

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A journey into the Poliform universe that condenses years of innovation, challenges and encounters into the images of its products, taken by photographer Paolo Roversi.

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Poliform New York
112 Madison Avenue, from September 24th to October 2nd, 2021

Poliform Miami
4100 NE 2nd Avenue, Suite 101-102, October 29th to November 6th, 2021

Poliform Los Angeles
8818 Beverly Blvd, December, from 10th to 18th, 2021

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