On the occasion of the New York design festival, Poliform presents the exclusive Outdoor Collection to the American market, as the star of the Madison Avenue showroom.
Fairs, talks, openings, exhibitions, conferences and much more will liven up the city of New York for an entire week, on the occasion of the renowned NYCxDESIGN festival. What better occasion for Poliform than an all-round celebration of design and art, to officially present the new Outdoor Collection to the American market, a synthesis of the company’s savoir-faire and its design culture aimed at living in the open air.
Poliform therefore becomes, once again, the star of the event that brings together professionals and enthusiasts from all over the world in the American metropolis from 16 to 23 May, thus reaffirming its close link with the city and more generally with the overseas market, in which it has been present for over two decades and with which it shares the values of beauty, uniqueness and quality.
It is based on these principles that the company has developed its collections, first for indoor and now also for open air. The style, elegance and comfort that characterise the interior designed by Poliform have thus been expressed in a varied and comprehensive proposal of outdoor lifestyle, with the contribution of international brands such as Jean-Marie Massaud, Emmanuel Gallina, Marcel Wanders and Soo Chan.
Inside the scenic Madison Avenue showroom, the Ketch upholstery collections and the Azu sculpture tables are displayed, next to a reinterpretation of the Le Club outdoor armchair, all by Massaud, which therefore creates a natural and material living atmosphere. The dining area is created by Emmanuel Gallina and his creations, the Monolith table accompanied by the Magnolia chairs. Meanwhile, the Mad Out armchairs (the outdoor version of the iconic Mad series by Marcel Wanders) offer a relaxing lounge space. To top it all off, the maximum representation of the conviviality offered by the new outdoor kitchen, Land: a “suspended sculpture” that completes the company’s ideal of outdoor living.
