Poliform inaugurates its new monobrand store in Dubai.
Poliform strengthens its presence in the Middle East with the opening in Dubai of a space entirely dedicated to its collections for the day, night and outdoor areas. Harmoniously immersed in the distinctive style of the place, Poliform Dubai stands out along the renowned Jumeirah Beach Road, in the heart of a prestigious district in continuous development: just a stone’s throw from the sea, Jumeirah represents the ideal of urban living, with its many cultural and commercial attractions, where the most exclusive residences can also be found.
The showroom makes this fascinating atmosphere its own and translates it into a modern, striking architectural design: on the outside, the building appears in an interplay of full and empty spaces and straight and curved lines; on the inside, its three levels are punctuated by different heights so as to enhance the numerous accessories and furnishing systems, while at the same time creating spectacular chiaroscuro effects. Poliform fully expresses in this space its idea of contemporary living thanks to a plurality of solutions embracing the living area, the sleeping area, the kitchens and the new outdoor collection, the result of the company’s skilful craftsmanship combined with the creative touch of international brands. The brand’s main collections, including innovations and iconic products, create a path of inspiration through the three levels of the showroom, a visual tale of Poliform’s recognisable and identifiable lifestyle, encapsulated in the concept of “timeless elegance”.
844 Jumeirah st.