Poliform presents the new collection 2021 and the project “Time, Light, Space” in its Shanghai monobrand store.
The 28th November Poliform has organized an event for the presentation of the new collection in its monobrand store in Shanghai, at Gala Mall. One window of the showroom has been completely set up with the new products designed by Jean-Marie Massaud. The system of sofas and upholstered elements Saint-Germain transform any space into a warm and familiar landscape with an enveloping and round style. The sensation of domestic comfort inspired by Saint-Germain is perfectly complemented with the quiet elegance of the Koishi coffee tables, characterized by organic shapes and sculptural yet minimalist lines. With Le Club, Jean-Marie Massaud reinterprets one of the archetypes of design, the voluminous hide armchairs of last century’s clubs. No compromise on comfort nor on the quality of execution for an armchair that lightens the shapes and materials in the name of a more casual elegance. A gem of minimalism, Orbit is a visually light and minimal coffee table that complements any environment.
The renewal of the showroom was also the occasion to present the book “Time, Light, Space”, the result of the collaboration between Poliform and Paolo Roversi, a great photographer and artist who has been chosen to celebrate the 50th years of the company. A powerful narrative through the universal language of photography, a voyage inside the Poliform universe that condenses years of innovation, challenges and encounters in the images of its products, along with timeless values like a passion for the work, respect for quality and devotion to excellence.
