The King's Road showroom presents the new proposals in an extensive restyling operation, including the exclusive Outdoor Collection.
A new look for the Poliform London showroom on King’s Road, which has been officially renovated and showcases the brand’s new collections. The occasion is therefore an ideal one for the debut of the Outdoor Collection, which is revealed to the British market in its multitude of proposals for relaxation and conviviality.
Poliform’s in&out innovations create a fluid and harmonious path along the three floors of the store, which represents a landmark of the company’s presence in London. Opened in 2002 and undergoing a major restyling in 2015, it enjoys an exclusive position in the heart of Chelsea, telling the story of Poliform’s ideal of contemporary living spread over a thousand square metres, as well as the capacity to customise and tailor services that define the brand’s distinctive feature.
The new Poliform London layout highlights the concept of a complete house that characterises Poliform stores around the world: kitchens, living and night areas, together with architectural systems, and now the brand new Outdoor Collection, alternate in space in a path of inspiration.
The extensive display embraces the large living room upholstery, such as the Saint-Germain, Bristol and Brera sofas, the Artex Pro and Phoenix kitchens, the architectural systems such as the Wall System, Bristol, Lexington, Senzafine, and again, the sleeping area with the Park and Jacqueline beds in the foreground, up to the unprecedented stars of the outdoor sets: the Ketch collection by Jean-Marie Massaud, the Magnolia collection designed by Emmanuel Gallina, both accompanied by versatile accessories such as the Strata coffee table-sculpture, the Crew vases, and the Kamir outdoor rug.
