Poliform inaugurates its new monobrand in Geneva, an exhibition space that perfectly recreates a complete home.
A showroom resembling a luxury residence. This is the concept that defines Poliform Genève, the new monobrand launched by Poliform in collaboration with its partner Dupin 1820.
After recent openings in Dubai and Washington, the company is once again focusing on the European continent, choosing Switzerland’s most international city to communicate its philosophy and express its distinctive design. Poliform Genève is located more precisely in Champel, a residential area just a few steps from the city centre, with elegant buildings and numerous green spaces.
Poliform Genève, which echoes in inspiration and style all the brand’s showrooms around the world, unfolds inside like a real home, thanks also to its compact dimensions that perfectly recreate a contemporary living space divided between the living and sleeping area (developed like a sophisticated suite, on the lower floor) interspersed with the iconic Artex kitchen with central island. On stage, the most important new additions to the collection: the main protagonists are the upholstered items, as many as the systems, flanked by a constellation of complements. In line with the Poliform lifestyle, the refinement of style goes hand in hand with the comfort and functionality of the design.
