New opening in China
A new Poliform space inside the elegant Fusen-Noble House International mall in Chengdu, the capital of the Sichuan region and one of the most important economic centres in China, marks a new goal in the growth of the brand abroad.
A 294 m2 area that hosts many of the new products presented at the last Salone del Mobile in Milan and that perfectly reflects the idea of the Poliform house, with sought-after, warm and harmonious rooms. The space shows some iconic items including the Bristol sofa, the Concorde collection, the Wall System bookcase and the Senzafine walk-in wardrobe.
The opening of the Chengdu showroom, which is added to the three Shanghai stores and the Beijing and Quingdao ones, is evidence of the company’s desire to increase its brand awareness on an international level.