On the occasion of the Milanese exhibition dedicated to outdoor design, Poliform creates a stage for outdoor living through its collections and lifestyle.
Poliform confirms its presence at the BAM Open Air Design event, an exhibition dedicated to outdoor design created by Coima Image in collaboration with the Riccardo Catella Foundation, which will take place from 2 to 5 October in the naturalistic setting of the Biblioteca Degli Alberi in Milan. Following last year’s participation, the company thus underlines its affinity with the principles that guide the event – now in its fourth edition thisyear – which links design with architecture, in a multidisciplinary contamination in favour of dialogue between the arts.
In the wake of the guiding theme, “Natural Theatre”, the company creates the installation “Poliform Circle”, an exclusive, enveloping and invigorating space, at the same time a contemporary interpretation of Italian gardens from which a geometric and orderly composition of the space derives. The protagonists of this green stage in the city are the Magnolia outdoor armchairs by Emmanuel Gallina and the Crew vases by Jean-Marie Massaud, both part of the new Outdoor Collection by Poliform. The combination of chairs, inspired by the organic lines of tree branches, and vases, which enhance the purity of the ceramic material through perfectly circular shapes, creates a harmony that celebrates the beauty of nature.
The “Poliform Circle” thus becomes part of the large open air exhibition path open to visitors, who are called to participate and interact with the products and the environment.
BAM Open Air Design, Milan
2-5 October 2024
