Poliform is once again the a key player at NYCxDesign, the annual festival dedicated to design and multiple forms of creativity, which is animating the city of New York until May 25th.
Within this lively setting that masterfully combines business and experimentation, Poliform celebrated the most refined Made in Italy design, opening the doors of its prestigious showroom on Madison Avenue. On Friday 19 May, the exhibition space welcomed architects, interior designers and industry leaders for an engaging and convivial evening in the name of “good design”. Thus, in line with the set-up concept that traditionally characterizes space, the showroom was transformed into a stage for the new Poliform-branded products, recreating a domestic dimension, a “house” of inspiration, representing the values that guide the Italian company. Among numerous new solutions and the inevitable icons of the brand that dot the space, guests were able to enjoy a cocktail and at the same time immerse themselves in the Poliform world, which is not only design but a real lifestyle, an ideal of contemporary living that it is accompanied by an evolved, always elegant aesthetic vision. Thus a unique and exclusive show came to life on Madison Avenue, intended exceptionally for the international public of NYCxDesign.