Poliform opens a new monobrand showroom in Seoul, in the heart of Gangnam's design district. Spanning 1,000 square metres, the space presents a complete vision of contemporary living.
Poliform has opened a new monobrand showroom in Seoul in collaboration with its long-standing partner DI’OME, further strengthening the brand’s presence across Asian markets.
Located in Nonhyeon–Hakdong, a prominent design and interiors hub within the wider Gangnam district, the showroom occupies a prime position in one of Seoul’s most dynamic areas. Renowned for its economic, cultural and educational significance, Gangnam is home to major multinational corporations and leading technology companies.
Surrounded by international and Korean furniture brands, architecture studios and art galleries, Poliform Seoul becomes part of a vibrant creative community where design and innovation converge. The showroom occupies the first two floors of Botanique Nonhyeon, a prestigious residential and office development that has redefined luxury standards in the South Korean capital, featuring expansive terraces overlooking the city.
Extending across approximately 1,000 square metres and framed by an impressive glass façade, the showroom unfolds as a sequence of carefully curated living and dining areas, kitchens, bedrooms and walk-in wardrobes. A refined palette of warm, neutral tones creates a harmonious atmosphere, enhanced by subtle contrasts of light and shadow.
The first floor is dedicated to daytime living, showcasing Poliform’s upholstered seating systems alongside the Shape kitchen, framed by architectural systems and wall panelling that define and structure the interiors.
An elegant spiral staircase leads to the upper floor, where a complete vision of the home takes shape. Modular sofas, dining tables, the Artex Pro and Phoenix kitchens, and two bedrooms with walk-in wardrobes come together to create an immersive and sophisticated residential setting.
Completing the showroom experience are the Architectural System, which creates a seamless connection between the different spaces, and the Outdoor Collection, extending Poliform’s distinctive approach to contemporary living beyond the home and into the open air.
Poliform Seoul
621 Eonju-ro, Gangnam-gu, Seoul, South Korea
