The Wigmore Street monobrand store unveils a redesigned interior proposal, welcoming the new collections in harmony with the atmosphere of Marylebone’s vibrant district.
Poliform London has been redesigned to embrace a new universe of style. Poliform’s contemporary lifestyle meets the most authentic London identity in a space that becomes its reflection.
Located at 51–61 Wigmore Street, between Mayfair and Marylebone, the monobrand store has been completely reimagined in its interior proposal to welcome the latest Poliform collections dedicated to the entire home: kitchens, furnishings for the living and night areas, systems and wardrobes unfold across the two floors of the space, recreating the contemporary and refined way of living signed by Poliform.
Poliform’s identity has been absorbed into the new layout, which reflects the architecture of the Marylebone district: symmetrical spaces, large windows, and an intimate, relaxed atmosphere. The showroom also embraces the vibrant energy of Wigmore Street, an internationally recognised destination for excellence in design and craftsmanship, in the heart of London’s renowned kitchen district.
In line with this design approach, the kitchen proposal is the protagonist of Poliform London. The Artex Pro, Phoenix and Alea Pro models develop generous configurations with islands, snack counters and corner solutions, distributed between the street level and the basement. The kitchen areas are followed by living spaces, with dining areas and more intimate corners dedicated to comfort and conviviality, leading to the night area with scenic walk-in wardrobes completing the master bedrooms.
The showroom thus evolves in parallel with the dynamism of one of the capital’s most sophisticated districts, confirming itself as a destination dedicated to design culture and timeless style.
Poliform London
51-61 Wigmore St, London
