A new identity for the Sydney monobrand store, completely renewed in both its architecture and furnishings. The project confirms the strategic importance of the market and the close relationship with local partner Space.
Poliform Sydney reveals a new look, with a fully updated image and furniture offering. The monobrand store has been completely redesigned, both architecturally—to reflect the corporate identity shared by Poliform stores worldwide—and in terms of its display layout, now presenting the latest product launches.
This major renovation confirms the strategic importance of the Australian market—and, more broadly, Southeast Asia—where the company has been present since 1996. Thanks to its long-standing partnership with Space, Poliform has established a strong presence in key destinations for high-end design, from Sydney to Melbourne and Brisbane.
This dynamic approach is perfectly embodied by Poliform Sydney. With a surface area of 1,100 square metres and an extensive selection of furnishing solutions, the space demonstrates the company’s design versatility and its ability to create complete, highly customisable interiors.
The store also reflects the creative energy of its surroundings. Located at 84 O’Riordan Street in Alexandria, south of Sydney, it stands in a former industrial district that has been transformed into a glamorous residential neighbourhood. Fashion and design stores, studios, creative spaces, restaurants and cafés contribute to its distinctive and inspiring atmosphere.
A strong stylistic synergy connects the monobrand store with its location and becomes even more apparent inside. Here, a complete home setting takes shape, with furniture complemented by architectural systems.
At the heart of the space, a large open-plan area defined by parquet flooring and a higher ceiling recreates a convivial setting with two generous lounge areas. Around it, a series of compositions dedicated to living, dining and sleeping areas includes spacious walk-in wardrobes, kitchens and outdoor solutions.
The result is a fluid expression of Poliform’s elegant and sophisticated style.
Poliform Sydney
84 O’Riordan St., Alexandria, Sydney
