At the heart of London’s design district, Poliform celebrates a renewed expression of its lifestyle vision with the renovation of the Wigmore Street showroom.
Located at 51–61 Wigmore Street, between Mayfair and Marylebone, the redesigned space has been conceived to present the full Poliform universe in a refined and immersive setting. From kitchens and living systems to night collections, the showroom offers a seamless journey through the brand’s contemporary lifestyle.
The new concept introduces the latest Poliform collections within a space that reflects the architectural identity of the city while maintaining the understated elegance that defines the brand. Large street-facing windows fill the interiors with natural light, enhancing the dialogue between the showroom and the vibrant energy of Wigmore Street — a destination internationally recognised for design excellence and craftsmanship, particularly within London’s renowned kitchen district.
With its rich cultural and historical heritage, Marylebone continues to evolve as one of the capital’s most sophisticated neighbourhoods, distinguished today by its curated mix of design showrooms, galleries, independent boutiques and contemporary hospitality. Within this context, Poliform Wigmore Street naturally positions itself as a destination dedicated to design culture and contemporary living.
The renovation was celebrated on 20th May with an exclusive cocktail party attended by architects, designers, clients and friends of the brand. The evening marked not only the unveiling of the renewed showroom, but also a moment to celebrate Poliform’s ongoing relationship with London’s international design community.
Elegant, welcoming and deeply connected to its surroundings, the Wigmore Street showroom continues to embody the essence of Poliform: a timeless vision of living where architecture, design and lifestyle exist in perfect harmony.
