29 September 2016. 112 Madison Avenue, New York, NY 10016
has launched a mono-brand showroom at 112 Madison Avenue, New York.
The 10,000 square foot space is designed like a real home where
visitors can discover the company’s collections—from Varenna’s
range of kitchens to the living area, from the bedroom to the walk-in
closets, all in the comfort of an intimate and private atmosphere.
Covering two floors, with uniquely designed floor-to-ceiling windows,
this showroom houses differently-sized rooms, with the aim of
bringing to mind a real home environment. These surroundings are the
ideal place to admire the naturally elegant style of Poliform and
Varenna. Poliform has been present in the North American market for
the last 20 years and, today, boasts 45 stores in the country’s
major cities. The launch of this new showroom, in addition to the one
already present in The A&D Building (open since 2001), represents
confirmation of the increasing global popularity of this ‘100% Made
in Italy’ company.
112 Madison Avenue New York, NY 10016