Poliform King’s Road to Showcase Outdoor Collection at London Design Festival
Poliform will participate at the London Design Festival from the 14th to 21st September 2024. This year, visitors will have the exclusive opportunity to explore Poliform’s latest Outdoor Collection at the King’s Road Showroom. Located at 278 King’s Road, in the heart of Chelsea, the showroom spans three floors and over 12,000 square feet, offering a comprehensive display of both indoor and outdoor furniture. The showroom’s new fit-out exemplifies Poliform’s commitment to seamless spatial fluidity and exceptional craftsmanship. First introduced at Salone del Mobile last year, the Outdoor Collection is a testament to Poliform’s innovative design and elegant transition from indoor to outdoor living. Key highlights include the Magnolia collection by Emmanuel Gallina, featuring the Magnolia sofas and matching armchair inspired from nature and its organic forms. Additionally, the Ketch collection by Jean-Marie Massaud draws inspiration from the nautical world, offering sofas and armchairs that blend natural iroko wood with sophisticated outdoor fabrics. We invite clients and industry professionals to visit the King’s Road Showroom from 10:00 to 18:00 daily during the festival and after.