THE NEW FLAGSHIP STORE IN PIAZZA DELLA SCALA
Poliform moves its center of gravity from Piazza Cavour to the cultural heart of Milan, opening a dialogue between design, art and the city through a new concept destined to inspire the brand’s entire showroom network.
The installation by Milan-based architect Stefano Belingardi Clusoni, with interiors curated by Poliform Lab, is conceived to showcase the heterogeneity of the collections against a backdrop defined by the use of natural materials such as stone, wood and glass, the enhancement of structural elements, and a sinuous light oak staircase that serves as a connecting element between the three floors.
During Design Week, Poliform was also present in Milan at the eighteenth-century Palazzo Clerici.
