The almost passionate, sentimental encounter between the woman and the Le Club armchair. A dialogue of perfect lines, combining light and shadow.
In a global world based on communication, a brand must look beyond its borders, open up to new experiences, and dare to be different. Meeting the brightest minds of your time is the most effective way to nurture creativity: for this reason, Poliform has joined forces with Paolo Roversi.
The encounter between the brand and the photographer is sublimated in the encounter between models and design objects. In the series shot by Paolo Roversi, the human figure is portrayed together with the most iconic Poliform furnishings.
The exchange between Paolo Roversi and the subject – the model, the design object, the model together with the design object – gives rise to something that goes beyond the mere description of details, beyond the surface of things.
The encounter between Poliform and Paolo Roversi resulted in a series of images that, in turn, depict encounters between models and design objects. A meeting that is also recounted in a book.