Poliform’s new monobrand store in Valencia creates a dialogue between past and present, bringing the brand’s contemporary collections together with fragments of the city’s ancient walls.
Poliform Valencia is the brand’s new design destination in the heart of the city. Opened in collaboration with long-standing partner Pepe Cabrera Homes, the new monobrand store presents the Poliform lifestyle through an interior concept that reflects the brand’s international identity: elegance, research and a comprehensive approach to total-look interiors.
What makes the location particularly distinctive is the history preserved within its architecture. During the renovation of the building, fragments of Valencia’s ancient city walls were uncovered and subsequently incorporated into the store design, becoming an integral part of the space.
The designers at Pepe Cabrera Homes, who developed the project, integrated these historic remains into the layout to establish a continuous dialogue between Valencia’s heritage and Poliform’s contemporary collections. Protected beneath glass surfaces, the ancient walls remain visible throughout the interiors, creating a connection between culture, architecture and timeless beauty.
Located in Ciutat Vella, Valencia’s historic old town, the Poliform Valencia store becomes an extension of the city itself, reflecting the atmosphere and enduring character of its surroundings. Spread across two generous levels, the showroom enhances this identity through abundant natural and artificial light, while glass and mirrored surfaces create an interplay of transparency, reflections and visual depth.
Poliform Valencia
C/ de les Avellanes, 22
Valencia, Spain
