In the most elegant heart of the capital, the new Poliform Roma mono-brand showroom opens its doors.
A showroom presenting the Poliform vision of the home in its entirety, from interiors to outdoor living, thanks to a spacious terrace overlooking the city’s “living room.”
Poliform Roma is located in the Ludovisi district, renowned for its stately palaces, luxury hotels and cafés, but also for its history: during the mid-20th century, it was the meeting place of the city’s cultural and intellectual life, as well as the gathering spot for the jet set immortalized by Federico Fellini in the film La Dolce Vita. Yet the district also bears traces of a more ancient history, visible in the monumental Aurelian Walls that define part of its perimeter.
This historic architecture becomes part of the Poliform living narrative: the walls outline the boundary of the showroom’s outdoor area, creating along Via Sicilia a striking setting for the Outdoor Collection. Here, Poliform showcases its rich open-air proposal, shaping lounge areas, open-air living rooms, dining spaces and even an outdoor kitchen. These settings exist in direct connection with the historic side of the city and the vibrant atmosphere of the neighborhood, the result of careful material research designed to ensure performance and durability, as well as impeccable aesthetics inspired by the world of yachting.
The result is a true lifestyle where elegance and functionality coexist, naturally extending from outdoor to indoor spaces. Across its two levels, the showroom presents the latest Poliform collections dedicated to living, dining and night areas. Particularly distinctive are the two kitchens, which form the convivial heart of the lower ground floor, and the evocative walk-in closet showcasing the seamless integration of Poliform night systems. Connecting the different spaces is the Architectural System, which organizes and divides interiors with elegance and functionality through boiserie and bookcases that create true architectural structures for both living and sleeping areas.
Poliform Roma
Via Sicilia 190
00187 Roma
