A prestigious award for the Ernest sofa by Jean-Marie Massaud
The Ernest sofa, designed by Jean-Marie Massaud, has been awarded the EDIDA 2025 in the “Seating” category—an esteemed recognition bestowed by Elle Decoration during the Milano Design Week.
Announced on April 9th, the Elle Deco International Design Award (EDIDA) is one of the most prestigious honors in the design industry. It is conferred annually by the editors of the 25 international editions of Elle Decoration to products that stand out for their innovation, design quality, and aesthetic value. Ernest took center stage with its distinctive design, refined in both form and function. Paying tribute to the aesthetics of the Seventies and the sophisticated allure of private clubs, the sofa reinterprets these references with a sense of lightness and versatility. A seating system that fully embodies Poliform’s design language: transversal, timeless, and deeply expressive.
The collaboration with Jean-Marie Massaud reflects Poliform’s enduring vision, committed to developing collections that unite formal research, material experimentation, and exceptional craftsmanship. An approach that gives shape to furnishings capable of authentically interpreting the contemporary lifestyle.
This award confirms Poliform’s dedication to promoting a design philosophy rooted in excellence and enduring value, further reinforcing its standing on the international stage.
