Poliform strengthens its presence in China with the opening of a new monobrand showroom in Shijiazhuang.
Poliform unveils a new monobrand showroom in Shijiazhuang, further reinforcing its broad, diversified expansion strategy within the Chinese market—one that includes both major metropolitan hubs and fast-growing secondary cities that are becoming increasingly attractive.
Shijiazhuang, the capital and most populous city of Hebei Province in Northern China, has experienced significant urban development in recent years. Modern infrastructure, new green areas, and vibrant commercial zones have transformed it into a dynamic destination for business, technology, and innovation, while still preserving its rich cultural and architectural heritage.
This evolving landscape provides the perfect setting for Poliform Shijiazhuang, a refined showcase dedicated to the brand’s elegant and sophisticated lifestyle vision, where Poliform presents its idea of a fully integrated contemporary home. The concept mirrors Poliform’s international identity, featuring living, kitchen, and bedroom systems immersed in a neutral palette with subtle chiaroscuro contrasts. The refined atmosphere is apparent from the entrance, marked by floor-to-ceiling smoked glass surfaces alternating with a light stone wall.
Located inside one of the city’s premier shopping malls, the showroom unfolds across two levels. The first floor is divided into two areas: the living space—with multiple sofa compositions, the Phoenix kitchen with Shape island, and an outdoor corner—and the night area, showcasing a wide selection of integrated wardrobe systems. The second level continues with elegant lounge settings, the Alea Pro and Phoenix kitchens, and a dedicated walk-in closet. Acting as a connective architectural element throughout the space is Poliform’s Architectural system, which creates partitions and backdrops designed to contain, separate, and define areas, enhanced by Pivot doors. A harmonious dialogue between systems and furnishings.
