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Poliform at NYCxDesign 2025

Poliform at NYCxDesign 2025

Poliform takes part once again in NYCxDESIGN, the city’s annual design festival celebrating creativity and innovation across the five boroughs. On Friday, May 16, the flagship showroom on Madison Avenue hosted a special cocktail reception to unveil the new Ernest Collection by Jean-Marie Massaud, marking its debut in the US market after its international launch at Salone del Mobile.Milano 2024.
Designed to adapt to a variety of interior settings, the Ernest Collection includes modular sofas, armchairs, chaise longues, and coffee tables, all expressing a refined vision of contemporary living. Following its presentation in Milan, the collection is now showcased in New York and Miami, and will be available in additional Poliform monobrand showrooms and selected partners across the Americas starting Spring 2025.

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During the event, Poliform also presented a selection of new indoor pieces, including the Adrien Table, the Orbis and Loai Armchairs, and the Leopold Chair. These introductions highlight Poliform’s ongoing dialogue between innovation and timeless elegance, reinforcing the brand’s role in shaping high-end lifestyle environments.
Set against the dynamic backdrop of NYCxDESIGN, a festival that brings together designers, architects, and industry professionals from around the world, the evening offered a unique opportunity to experience Poliform’s world: a synthesis of Made in Italy design, thoughtful aesthetics, and sophisticated inspiration.

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Poliform Lyon celebrates the new outdoor collection

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Architecture and design
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Conversation with Max Strang + Dan Rubinstein

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