New Poliform|Varenna advertising campaign


A picture story of a new way of enjoying life at home

My life design stories. A sequence of snapshots of contemporary living, a series of professional photographs that capture the very essence of exciting, elegant and sophisticated atmospheres, a picture story of a new way of enjoying life at home: this is the concept chosen by Poliform and Varenna for the new press campaign presented on Italian and foreign papers, from newspapers to industry magazines.
Interiors that show a sophisticated concept of interior décor, oozing international appeal, a cross-contamination of modernity, sophisticated atmospheres and original designs.
Interiors that take centre stage without special effects, which illustrate everyday life made of light, sophisticated yet genuine materials, precious yet concrete surfaces, beguiling yet far from redundant chromatic balances.
Interiors that reiterate how “savoir-faire” is in our country's very DNA.
A communication strategy that is distinguished by a renovated graphic system, which is striking yet simple, devised
to emphasise the expressive power or the new pictures. A minimal, far from intrusive frame,
to leave the starring role for the home and to let its furnishings take centre stage in the performance.