Poliform Dubai renews its showroom with the latest collections during the city’s most anticipated design event.
Creativity, art and design take center stage at Dubai Design Week, an event that from November 4 to 9 transforms the city into a stage of ideas and innovation. Within this vibrant atmosphere, Poliform Dubai embraces the energy of the occasion, engaging in an international dialogue between design and style.
Opened just last year, Poliform Dubai has already become a benchmark in the city for high-end design. From architecture to interiors, the store was conceived to interpret the district’s sophisticated spirit and offer a refined experience of the brand’s lifestyle. Three levels of varying heights, large windows that play with light and shadow, and a rhythm of straight and curved lines give depth and intensity to the space — a setting that hosts the brand’s extensive range for living, night, outdoor areas, kitchens, and signature systems.
For the Middle East’s most renowned design week, the showroom transforms, welcoming the new 2025 collections that redefine the atmosphere across the ground and first floors, creating new and dynamic compositions. Taking center stage are the Joan and Owen upholstered systems, both designed by Jean-Marie Massaud, each expressing a different interpretation of comfort and elegance in living.
Facing the rounded shop window on the ground floor, the Joan sofa translates the idea of softness into modular, informal volumes with generous linear padding and tailored details that enhance its minimalist design. The curvilinear composition naturally follows the space, paired with versatile coffee tables from the same collection. Inspired by Mid-Century style and architectural aesthetics, Owen stands out for its harmonious curves supported by a solid wooden frame. Balancing classicism and contemporary flair, it offers a new living concept through a frontal arrangement of three-seater sofas, complemented by armchairs to create an elegant conversation area.
Immersed in this atmosphere of inspiration and sophistication, Poliform Dubai will host on November 7 an exclusive by-invitation event, “The Ultimate Canvas – Designing for the Ultra High Net Worth (UHNW)”. The gathering, dedicated to the B2B community, will explore emerging trends and new expectations shaping the future of design, with the participation of renowned designers including Arnaud Behzadi, Cecilia Clason, Monica Armani, and Sahar Al Yaseer.
Poliform Dubai
844 Jumeirah Street
Dubai
