NEW YORK, OPENING

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29 September 2016. 112 Madison Avenue, New York, NY 10016

Poliform has launched a mono-brand showroom at 112 Madison Avenue, New York. The 10,000 square foot space is designed like a real home where visitors can discover the company's collections—from Varenna’s range of kitchens to the living area, from the bedroom to the walk-in closets, all in the comfort of an intimate and private atmosphere. Covering two floors, with uniquely designed floor-to-ceiling windows, this showroom houses differently-sized rooms, with the aim of bringing to mind a real home environment. These surroundings are the ideal place to admire the naturally elegant style of Poliform and Varenna. Poliform has been present in the North American market for the last 20 years and, today, boasts 45 stores in the country’s major cities. The launch of this new showroom, in addition to the one already present in The A&D Building (open since 2001), represents confirmation of the increasing global popularity of this ‘100% Made in Italy’ company.

Poliform on Madison
112 Madison Avenue New York, NY 10016

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A SPACE ON MADISON AVENUE, DESIGNED LIKE A REAL HOME, WHERE VISITORS CAN DISCOVER THE WORLD OF POLIFORM IN INTIMATE AND EXCLUSIVE SURROUNDINGS.
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A NEW BENCHMARK OF ITALIAN STYLE IN NEW YORK, DEDICATED TO FURNISHINGS FOR THE ENTIRE HOME, FROM THE LIVING AREA TO THE KITCHEN, FROM WALK-IN CLOSETS TO THE BEDROOM.
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A GROUP OF EXPERTS AND GUESTS FROM THE PUBLISHING INDUSTRY, THE WORLD OF DESIGN AND THE BUSINESS COMMUNITY WILL ALL BE ATTENDING THE LAUNCH EVENT.
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COVERING TWO FLOORS, WITH A TOTAL SURFACE AREA OF 900 M2, THE SHOWROOM HOUSES DIFFERENTLY-SIZED ‘ROOMS’, WITH THE AIM OF BRINGING TO MIND A REAL HOME ENVIORNMENT.
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CLOSE ATTENTION TO DETAIL AND CAREFULLY SELECTED, WARM MATERIAL SURFACES: THESE ARE THE CHOICES OF A PROJECT BASED ON AN ORIGINAL AND EXCLUSIVE CONCEPT
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A WELL-STRUCTURED LAYOUT, HOUSING THE LATEST MODELS FROM THE VARENNA KITCHEN COLLECTION, WITH A WIDE SELECTION OF ARTEX, PHOENIX AND TWELVE MODELS ON SHOW
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