Poliform opens its new monobrand showroom in Hangzhou, expanding its presence in the Chinese market.
Poliform Hangzhou represents a new landmark in the Chinese design landscape—an emblem of inspiration, style, and architectural vision.
This strategic opening further strengthens the brand’s footprint in the region and consolidates partnerships with local stakeholders. Created in collaboration with For D, Poliform Hangzhou reflects the elegance, sophistication, and project-oriented philosophy that have long defined the Poliform lifestyle: a strong, distinctive identity brought to life in the heart of a modern, vibrant metropolis—one that merges a rich cultural and natural heritage with an energetic commercial and technological drive.
Within this context—where tradition meets innovation—Poliform Hangzhou blends seamlessly with its environment, starting from its architecture.
Entirely renovated, the building that houses the showroom features a contemporary and refined aesthetic: total-black surfaces are juxtaposed with large glass façades and brise soleil structures. A concept that echoes the brand’s constantly evolving image.
The interiors mirror this dynamic, offering a warm and inviting atmosphere in contrast to the bold architectural envelope. Cream-colored floors, bleached oak ceilings, upholstered fabric paneling, backlit rice paper walls, and soft neutral tones create a multisensory experience across 1,000 square meters spread over two floors. Here, Poliform’s Architectural Systems take the place of traditional walls, shaping fluid, cohesive spaces.
The ground floor is dedicated to conviviality, showcasing living, dining, and kitchen environments. The upper level reflects the idea of a complete home: from dining, living, and lounge areas to the night zone, featuring two bedrooms and two walk-in closets—each space is designed to explore the art of living and entertaining.
Completing the project, an outdoor patio hosts the Poliform Outdoor Collection, reimagining the brand’s distinctive aesthetic in an open-air context.
Poliform Hangzhou
37 Feiyun Jiang Road, Hangzhou, Cina
