EVENT
Poliform unveils its latest collections at Aufschnaiter
Poliform has renewed its presence at Aufschnaiter, the prestigious design store in St. Johann in Tirol, with an entirely updated display featuring the latest creations for living and night areas.
A distinctive stage to showcase the brand’s evolving vision of contemporary living, in a setting that embodies a culture of refined design.
A trusted Poliform partner since 2020, Aufschnaiter is a landmark in the Austrian interior design landscape. Founded over sixty years ago by the Aufschnaiter family — who still run it with passion — the store has become a true institution, blending tradition and innovation in an ongoing dialogue with the most iconic international brands. Located near Kitzbühel, in the heart of the Austrian Alps, the store offers an experience enriched by its spectacular surroundings. Poliform’s renewed display reflects its global exhibition philosophy: an immersive and sophisticated home environment where architecture and furnishings merge to create a seamless sensory experience.
The living area takes center stage with the debut of the Ernest collection — a blend of comfort and vintage charm. A generous composition highlights its versatility, complemented by matching coffee tables that echo the collection’s curved profiles and modular design.
A more intimate lounge setting is defined by the Orbis armchairs, ideal for quiet moments and conversation. Their enveloping, cocoon-like backrest is balanced by slender metal legs, lending lightness to the design.
In the dining area, the spotlight is on the Adrien table, with its sculptural form and distinctive asymmetrical legs. Finally, the bedroom area features the Brera collection, where bed and bedside tables echo the design language of the upholstered range they draw inspiration from — a clean, horizontal line that becomes the common thread of the entire composition.
The result is a refined and timeless design concept, perfectly aligned with Poliform’s cosmopolitan and sophisticated identity.
