“Incontri” is Poliform’s initiative to transcend its traditional boundaries, embracing a dialogue with art, culture, and lifestyle. This project stems from the need to explore new forms of expression and cultivate creativity through collaborations with the brightest minds of our time. The first chapter of this journey brings together design and photography in a unique celebration of beauty and depth.

At the heart of this inaugural chapter is Paolo Roversi, one of Italy’s most renowned contemporary photographers. Through his unmistakable style of light and shadow, Roversi goes beyond the visible essence of objects to reveal their soul. His narrative unfolds in three acts: capturing the soul of the subject, the soul of the object, and the emotional meeting of the two. The result is a series of evocative and profound images that convey Poliform’s lifestyle as much as its design.

Among the protagonists of this extraordinary narrative is Brera, the sofa system by Poliform that, through Paolo Roversi’s lens, reveals its essential character. A clean, horizontal line shapes a domestic space defined by balance and lightness. Brera expresses comfort and sophistication in every detail, from its generous forms to the leather finishes and the refined selection of fabrics that highlight its contemporary spirit.