POLIFORM AT IMM KOLOGNE 2012

30/1/2012

Poliform has taken part to Imm Cologne, the principal German fair dedicated to contemporary furniture.

Big brands of the world panorama of furnishing, among which Poliform, have created an edition of great interest and surely full of optimism. Poliform has played all its best cards at Imm, turning to more and more people looking at the Italian design of quality.
With a stand of around 400 sqm Poliform has represented different types of living characterized by a warm taste, specially designed for the German market.
This choice has also been visible in the finishes. In fact, the collection has been exposed in a frame full of sober and elegant details, typical of the Poliform mood, as the floor of a pleasant corda colour and the vertical walls, embellished by wall panelling of the same tonalities.
To update the base concept, inspired to the interior architecture of the 70s, the division of the spaces is very modern and is without any clear separation of the different living areas, which closely and continuously interact.
Also the choice of the materials has been characterized by warm tones; fabrics and lacquers go from corda to the absolute blacks, woods from the natural oak to the spessart oak.
Soft environments, marked out by furniture of great impact, show the refined and international lifestyle of Poliform: from the rigor and the simplicity of the Hector table, to the abundant shapes and soft volumes of the Bolton sofa; from the essential design of the Howard table to the soft, fluid and sensual lines of the Ventura chair.
A few months from the appointment with the Milan Fair, the fair in cologne represents for Poliform a very concrete meeting place to do business and an ideal occasion to talk with architects and customers all over Northern Europe.