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Who among us hasn’t ever dreamed to live in the luxuriant places of the nature hardly contaminated by the human imprints? Thanks to the arrangement realized by the showroom Ennerre in Piazza Cavour in occasion of the event Milan design-in-the-city, Poliform made this oneiric dream a reality.The showroom was surrounded with a real wood, which penetrated inside the store creating a suggestive context, in which it was easy to get lost and to identify with the design environment. The Poliform house becomes a whole with the surrounding landscape to bring the visitor, once again, in the world of the dreams.This transformation of the urban landscape allowed to live a touching experience at the visual level and at the spiritual level. The lights, the sounds and the perfumes were able to recreate the emotions, which we feel in the nature.Ennerre turned out to be a true laboratory of ideas becoming the window of the experimentation and the definition of a new modality of presentation of the collection of the company. 19/10/2009 The charm, which we feel in front of the nature, becomes dumb. IT EN DE FR
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