LONDON OPENING

9/11/2007

The Poliform showroom in London has been re launched last November the 9th with a dramatic new look

The Poliform showroom in London has been re launched last November the 9th with a dramatic new look; the space has been totally redesigned by architect Chicco Bestetti in cooperation with Poliform in-house team, in line with a new global visual brand strategy for Poliform. It consists of three floors for 750 s.m. and it is constructed as a white box.It results in the most exciting, avant-garde furniture space in London, with a front of 25 mt. of windows on two floors overlooking the glamorous and charming Kings Road in Chelsea. Poliform continues to provide outstanding solutions for contemporary living spaces: furniture, beds, wardrobes, sofas and storage systems and Varenna kitchens are conceived by leading global designers and architects such as Paolo Piva, Carlo Colombo, Vincent Van Duysen, Roberto Lazzeroni, Paola Navone, Studio Kairos and Marcel Wanders.The launch of the new look was as usual praised by all the relevant people in the Industry ,press and London V.I.P.