Poliform Joins "Be Original Americas"

Poliform Joins "Be Original Americas"

Poliform is proud to announce that the company became a member of “Be Original Americas” movement, as of January, 2015. Be Original Americas is committed to informing, educating and influencing manufacturers, design professionals and individuals on the economic, ethical, and environmental value of authentic design while preserving and investing in its future.

The value of authenticity cannot be underestimated or taken for granted in the marketplace. Through an extensive program of lectures, workshops and roundtables, the campaign goal is to establish a set of industry standards that encourages consumers, the architecture/design community, producers, dealers and media partners to fully support creativity and authenticity in order to invest in the future of design, incentivize innovation and give back to the industry and the people it serves.

Poliform is a leader in innovative high quality furniture design and it shares the same vision and mission “Be Original” advocates. Poliform stands strongly on the issue of authenticity, original design, and design industry genuine values.

http://www.beoriginalamericas.com/