Poliform at Salone Internazionale del Mobile 2015

The 54th edition of Salone del Mobile ended on an optimistic note, with a total of 310,840 visitors, 69% of whom originated from abroad, confirming the event's major international appeal.
Poliform renovated its presence at Salone Internazionale del Mobile through a narrative of interior design projects that represent the industry trends and the evolution of the Poliform brand identity which began last year.
This neat and tidy architectural set-up focused by placing the utmost value in brightness and transparency thanks to carefully thought-out colour combinations. The settings were dominated with light and white, with the inclusion of inserts in primary colours. Despite the usual generously-sized exhibition space, the domestic scenes were given compact dimensions to represent real-life spaces that inspire an immediate sense of belonging in the visitor.
The language used to convey the message was the most sophisticated and contemporary, softened by the linear shapes of the new bedroom and living room systems and by the smoothness of the upholstered products collection.
A host of new products and features were presented:
- Two unprecedented wood finishes in clear colour contrast that emphasise the textured effect that makes wood unique from a tactile and visual perspective.
- A new finish: liquid metal
- A new marble: Stardust grey
- Plenty of new products resulting from the partnership between CR&S Poliform and international designers
- 7 new fabrics

Concurrently with this major trade fair which every year opens a new dimension onto the city, Poliform|Varenna extended its presence in Milan even further by fully refurbishing its showrooms in Piazza Cavour. Specifically, since Eurocucina did not take place, the Varenna showroom presented in its entirety all the latest styling solutions, compositions and functional features of its kitchen collection, starring for the first time ever Trail, the latest new model designed by Carlo Colombo.