Launch of the new Poliform advertising campaign

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Poliform marks the 2018 advertising campaign as an expression of the new corporate brand experience.

The lifestyle of the brand moves among suggestive settings that tell of its strong corporate identity through an experience that captivates emotions. Never-before-seen images of interiors and a renewed system with a strong graphic impact describe private, elegant, and sophisticated environments, expression of an evolved and cosmopolitan living reality. Stars of the scene are the most recent living, night, and kitchen collections, the result of a constantly evolving stylistic and technological research, confirming the creative process undertaken by the company that does not limit itself to exclusively offering design furniture solutions, but true lifestyles. The concept of the advertising campaign, which communicates the elegance of Poliform's exclusive lifestyle, sees the brand as the absolute protagonist, and is the result of the creative consultancy with Apartamento Studios. The calendar of releases, on the most authoritative Italian and international magazines, includes two communication flights: the first starting from March and the second from September.

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